Five Star Fans | NIL Marketplace

Napkin Sketch to Revenue in 7 Weeks

Domain Expert

Our partner Tina Provost, Founder and CEO of Five Star Fans, knew her space better than anyone with former experience as the president of the Ohio State University’s Alumni Society, a student athlete, and a corporate executive.

What we did

UX/UI Design
Product Management
Strategy Advisory
Web App Dev

Relay’s role: a startup team that helped unlock traction and fundraising


Five Star Fans needed to bring a marketplace product to market in 2 months to seize a market opportunity and develop traction before fall recruiting season.

Enable fans to engage with the college recruiting process by getting top recruits on the platform and facilitating monetized engagement.


We built a web application, transaction system, and marketing site with incredible speed, supporting initial functionality and generating revenue within two months.

The initial product supported transactions, fan and athlete profiles and dashboards, a leaderboard, and search functionality.


The Five Star Fans team was able to leverage the product to attract several top recruits within the first week of launch. 250+ fans leveraged the product on day 1 to support athletes, generating initial revenue.

As a whole, Relay was able to design and deliver a functional, validated product in a short timeframe, setting up the Five Star Fans team for success during recruiting season - and a successful raise.